A Newport trader has lambasted council officers who demanded that he remove his A-board sign from outside his business.
Able World, on Audley Industrial Estate, was ordered to remove its A-board by Tuesday this week or face prosecution by Telford & Wrekin Council.
The unauthorised installation of advertising boards is classed as flyposting and is punishable with a fine by up to £5,000. Owner Mike Williams considered digging his heels but reluctantly decided to remove the sign, which cost around £200, with hours to spare.
Mr Williams said he felt small businesses were being harshly treated at a time of financial turmoil.
He said: “We are just trying to make something of our business at a time of cut-backs. Our store is a little bit hidden so we are just trying to show people where we are.
“The council should be promoting small businesses, not attacking them.”
Able World sells items for the elderly and disabled, including mobility scooters and wheelchairs. It has been active in Newport for eight years and has displayed its A-board with pride for the last two years without problem.
Mr Williams added: “The A-board is purpose built and made from heavy steel, so there’s no danger of it blowing around. And it’s not obstructing anything so I don’t see what the problem is.”
Telford & Wrekin Council confirmed that it had taken action against Able World and five other businesses on the Industrial Estate. All removed their signs by the Tuesday deadline.
Councillor Adrian Lawrence, cabinet member for Environment, said: “Following a complaint from a member of the public, Telford & Wrekin Council has taken enforcement action against six businesses that have placed A-boards and signs on the A41 southbound close to the Audley Industrial Estate.
“The council will always take action against illegally placed signage or A-boards that could prove a distraction for motorists or detract from the general environment.”
By Sean Wozencroft